It’s the lunar event of the century — and some companies are cashing in.
August 21 will mark the first total solar eclipse that will be visible coast-to-coast from the mainland United States since 1918.
As people prepare for the main event, U.S. businesses — from national chains to mom-and-pop shops — are starting to hawk special eclipse-themed merchandise.
Here are some of the commemorative eclipse products and promotions out there now.
Krispy Kreme’s Chocolate Glazer
Krispy Kreme will sell its first-ever chocolate glazed doughnut during the eclipse.
The donut shop lists participating stores on its website. It will also sell the treats on August 19 and 20 during special hours.
“The solar eclipse is a rare occasion — providing a total sensory experience for viewers across the continental U.S.,” Jackie Woodward, Krispy Kreme’s marketing chief, said in a statement. “Chocolate will have the same effect as we introduce a first-time chocolate glazing of our iconic Original Glazed Doughnut.”