Ride-hailing service Lyft will be offering Massachusetts residents a discount of $4.20 on Saturday in an effort to help prevent impaired drivers from getting behind the wheel. The promotion on the cannabis community’s favorite holiday is a collaboration between Lyft, cannabis dispensary New England Treatment Access (NETA), and the Massachusetts Chiefs of Police Association (MCOPA).
This is the first 4/20 since Massachusetts legalized recreational marijuana and sales at dispensaries began last November. Tyler George, the regional director of Lyft New England, said in a statement that the company was providing 4/20 revelers a safe option to get around town.
“This 4/20, we’re encouraging those taking part to plan ahead with a Lyft ride as we continue to work towards safer streets and communities,” said George. “We’re thrilled to be collaborating with the Massachusetts Chiefs of Police Association and NETA as we work toward a similar goal and commitment, as well as provide Boston residents with a responsible and reliable ride option. We’re also incredibly thankful to our drivers who help people celebrating in Boston get to where they need to go.”
According to Lyft, the availability of ride-hailing services makes 63 percent of its Boston riders less likely to drive