The day before Thanksgiving is the second-busiest cannabis shopping day of the year, and we recommend you shop early, or pre-order online.
The retail carnage known as Black Friday has become an annual cash cow for big-box chain stores, but the budding legal marijuana industry is on the eve of its own color-coded single-day shopping jackpot. While 4/20 is the busiest day of the year at cannabis dispensaries, it’s becoming more of a recognized pattern that the day before Thanksgiving — dubbed “Green Wednesday” or “Weed Wednesday” — is the second-busiest day of the year at cannabis dispensaries. People are stocking up for their long four-day weekend of hibernation, gluttony, and streaming TV binges, and you should expect lines and long waits at pot shops across town.
Nationwide, with more states having legal recreational cannabis sales, industry analysts expect dispensaries across the country to sell nearly $100 million of the ticky-icky in just one day. “Wednesday, November 24th, is expected to bring in $90 million in sales, a 78% spike from daily averages, making it the second-highest sales day of the year after 420,” according to the marijuana data company Akerna. “Last year was the first time that Green Wednesday beat out